Here is a little about my journey so far...
If a brand isn't clear on the inside, it will not be clear on the outside. Get in touch & find out how I can help grow your business and build a meaningful brand of choice.
Let's unravel my core brand identity
Inspired by The Alchemist book, I set out on what was supposed to be a 6-month journey of work and travel at the age of 22 to Far East Asia in pursuit of my dreams. It was 10 years of adventure, mind-opening experiences, and exposure to people from all walks of life in Malaysia.
This led me to running a creative agency with local business partners, meeting my (late) spiritual mentor, his enlightened Buddhist monks teachers. This was the start of my personal development, mindfulness and meditation journey.
I moved back to London 11 years ago and worked in our family business for a while. In 2015, I started on my own as a brand designer and consultant. I started applying the teachings and practices to my business.
Also, I qualified as a personal performance coach and a certified brand strategist, which sparked my appreciation of the impact of purpose and created the realisation that it is a brand that gives a logo meaning, not a logo that gives a brand meaning.
By connecting to my brands' purpose, I am now educating and empowering business owners to mindfully define their brand and use it with joy, intent, and purposeful impact
Why? Focused people, brands, and businesses not only have a meaningful sense of direction but also creates a positive ripple effect that leads optimism, hope, resilience and fulfilment.
