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Maximise your impact.

Attract aligned clients.

Be the obvious choice.

My proven framework will show you how.

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Every business is a brand, including yours.


Whether you are one person business, a global organisation or anything in-between. My question to you is, do you /your team truly embody your brand and how intentionally is it communicated?

If your brand isn’t clear on the inside, it will not be clear on the outside!

A purpose-led award-winning certified brand strategist and qualified personal performance coach.


I love working with people and organisations that transform other people’s lives. I guide them to mindfully define their brand to use with intent, joy and impact. 

I know the feeling of being overwhelmed by the rollercoaster of business development. This is how my journey began – being pulled in too many directions, feeling like I was chasing another sale to invoice, full of uncertainty and losing focus.

As I realised and brought my brand purpose to life, I experienced (and still experience) limitless opportunities, possibilities, flow and impact. It shifted my drive, beliefs, mindset and my bottom line!

I now guide my clients to ditch the disconnect by going inwardly to gain clarity as they venture outwardly with certainty.

I'm on a mission to educate and empower brand leaders to have alignment, ownership, and to build a meaningful, valuable brand for commercial growth, longevity and true impact to humanity. 

In today's digitally connected world and saturated market, you can easily blend in and sound 'samey', resulting in lost opportunities. Imagine being seen as the go to business, gaining new business and making a meaningful difference. A brand:

  • Shapes and informs what you stand for 
  • Clarifies your messaging, so that you communicate  effectively
  • Differentiates you in the marketplace, so you are the obvious choice
  • Attracts your ideal audience to get more sales
  • Connects deeply with your audience and creates loyalty
  • Helps you stay focused and aligned
  • Positions your business as the go-to answer 
  • Builds trust, credibility and rapport

Your business sells products / services. Your BRAND is the identity that connects people to your them and your brand it's what's going to give you and your team clarity, meaning, enthusiasm, focus and direction.

  • You know you should be the obvious choice, yet you can't articulate clearly why you are the best match for your ideal clients.
  • You have decades of experience under your belt, and your business offers so much.
  • You're doing fine, but your competitors are running circles around you with sleek websites and vibrant social profiles.
  • You feel the branding needs attention and try doing it, but it all gets confusing, fake and bland. Then something urgent comes up, and you add it to tomorrow's to-do list. 
  • When you talk about your business, you end up describing the services. The values, ambitions and impact somehow get lost.
  • You are tired of being okay, you want to grow into a global business and run it with joy.
  • Be able to introduce your business without hesitation
  • Show up on social media knowing you are sharing the right things and feel good in doing so  
  • Know the role of your personal brand in your business
  • Choosing team members aligned with your values without second guessing
  • Be aligned to your true potential, recognise your worth
  • Attract the right clients with ease
  • Know the positive difference you are making through the existence of your business
  • Fill your journey with more opportunities, possibilities and accomplishments
  • Feel more meaningful
  • Feel certainty in your actions and decisions
  • Embrace your calling 
  • Get paid more for what you love doing
  • Achieve something bigger than yourself
Here's how you can work with me

There are many explanations out there, here's how I see it

"A brand is what other people say about you when you are not in the room"

Jeff Bezos

“A person’s gut feeling about a product, service of organisation”

Marty Neumeier

"A brand is a combination of created perceptions.
It is those perceptions that form beliefs, create associations and connections to your brand."

Aarti Parmar

HOW intentional are you about the perceptions and feelings you are creating for 'when you are not in the room'?

Want to find out what brands about, book a call

Ruby Ubhi, Director - Maaha People

We are a growing business, and needed some support and helpful challenging to focus in on our brand niche and why we do what we do.

We needed to focus and clarity to expand with purpose and intention, enabling us to both attract the clients we want to work with as well as the talent we want on our team.

Aarti and her team gave us exactly what we were looking for and more. We unashamedly explored purpose, niche and growth plans. Aarti was fiercely compassionate and direct, sharing some feedback and insights that were at times difficult to hear yet essential for our growth.

This gave us fire in our bellies and the confidence to start taking steps towards creating our future. I felt reconnected with my purpose and brand as a leader, and as a result I am now able to articulate and communicate, in a clear and compelling way, what we stand for, what we offer and how we make a difference. We are now working on updating our branding and online presence, so that it truly reflects our brand and brand intentions.

Working with Aarti is fun, challenging and encouraging. She not only opened my mind to new ideas and perspectives that would propel our growth, but also oozed support and encouragement in her words and presence. We are working on the wealth of insights that came from the Brand Maximiser, and plan to work with Aarti again once we have actioned those commitments and ideas.

Imagine having full ownership of all which makes your business unique. Think about drawing on all your skills to catalyse your impact. Ditch the state of disconnect to grow your business with precision and purpose. 


There is a journey to promoting and growing your business. These are the 3 steps to create an authentic and meaningful brand.



Discover and define everything that makes your brand a brand! Empower yourself and your team to articulate your unique strengths and be recognised for what you're best at.



Design and develop with accuracy. This will inform and shape the messaging, content, brand identity, narrative to attract clients that subscribe to your ethos and want to stay loyal to your brand. 



Promote and grow through on brand communications; social media posts, ads, newsletters, write a book, podcasts, blogs, networking, community, videos etc with a voice and visuals that truly represent your business.


I want to clarify my brand, show me how

Clarify and unlock the full force of your business with my unique Brand Mindfulness® process


Here's how it works:

Step 1

Business Brand Dive

£750 + VAT*

  • A deep-dive 75 mins interview over Zoom where I get to know more about:
    - Your business — where you are, what's working, what's not working, where you’ve been, and where you want to go.
    - Then I’ll tell you what your brand opportunity is, and what you need to start doing and stop doing to create the identity for a relatable stand out brand that will inform your branding, messaging, positioning and unique narrative.
  • You will receive a written report that identifies your business, brand opportunities and a plan to move forward. A follow up call will be arranged to talk you through it.

*(This cost gets deducted from step 2,  Brand Maximiser Framework moving forward).

Book a do-we-fit call at a time convenient to you and we'll make sure that we'd work well together and you are ready for my intense, insightful and action driven process. There's no obligation to buy, I will be asking the 3 questions on the booking page.

Book a fit call

Step 2

Brand Maximiser Framework

Starts from £4750 + VAT (upto 3 people) - Full Day Workshop

My proven step-by-step framework looks at your business and finds a clear brand that communicates your value and unique position. 
We go through powerful questions and interactive exercises unravelling your brand core, getting to the heart and soul of your brand fundamentals and shaping it into a valued and meaningful brand that will feed into your content, marketing, and communications you will be eager and proud to show off. 
I'm ready to uplevel my business, let's book this fit call now

Client results

Read more in-depth clients results and experiences here

Anita Goyal MBE -Philanthropist + Author 

Aarti has enabled me to truly unlock how I want to show up through my brand.

The brand maximiser session has opened up a perspective that has empowered me to deliver my messages with more precision and accuracy.

Aarti, engaged and encouraged me to elevate my thinking so that I extracted the best version of me!

Reena Anand - Asian Autism - Speaker & Trainer

I have now firmly established my brand and I am engaged in work I love and I feel that my brand represents me and my business.

I enlisted Aarti's services at the right time rather than trying to create content without a secure and defined brand behind me. It's acted as an anchor for me to ask myself in everything I'm involved in.

Reshma Patel - The Dietitian Global Ltd

This process gave me everything I needed to be able to talk about my company and brand in the correct language. The values, mission and purpose were made clear not just to me but also to my clients and businesses that work with me.

I feel privileged to have come across the right person to work with me to make my vision come to life. You been a key partner in the birth of The Dietitian.

I guide owner managed businesses in building mindful brands that help them achieve their goals through an empowering and collaborative process that includes brand strategy and coaching.

More about me

Hi, I'm Aarti Parmar. As a certified brand strategist and qualified personal performance coach, I’ve empowered hundreds of SMEs and entrepreneurs to steer their brands mindfully in the right direction for commercial success with intention and purpose.

I have over 15 years’ experience working with multiple product and service businesses – both in the UK and overseas.

Having gone through self discovery (and still investing in it) I love giving my clients the clarity, confidence and energy to develop their brands. My mission is to simplify what can be a minefield for business owners because I understand the pressures they face – I’m also one of them!

I believe if a brand is not clear on the inside, it will never be clear on the outside.

My brands' purpose is to educate and empower as many business owners to mindfully define their brand and use it with intent, joy and impact. What's yours?

I'm ready to discover my brand purpose, let's chat

As a partner in the global Buy1Give1 initiative we give back in meaningful and impactful ways.


Part of my brand purpose is to educate and empower. I’m really thrilled to serve in making a powerful difference with United Nations Sustainable Development Goal number 4: Quality Education. 

When you choose to work with me, I make a contribution so that we can improve schools for a better life for disadvantaged children in various countries. 

Giving impacts to date:


Contact details

Email [email protected]

Mobile No. +44 07557 768107

AP Brand Communications Limited

Registered Office Address: 85 Great Portland Street, London W1W 7LT