Redefine your business strategy
Revitalise brand culture
Increase the value of your business
Many organisations are stuck with unclear brand identity and fragmented positioning.
Add disconnected operational strategies or outdated change management approaches and the future looks bleak.
Those who choose to shift, get ahead.
If you are fed up with being stagnant and are eager to become distinctive, this program is for you.
Hello, we are Vida & Aarti
Unlike other agencies, we bridge the gap between strategic consultancy, creativity and results. Your ROI is top of the agenda. We deliver exceptional guidance and tactical creative approach converted into a commercial advantage and meaningful impact.
With years of experience, we've worked with businesses from ÂŁ100k to over ÂŁ100 million transform and align their brands. Our focus is on strategic intent that truly make a difference and deliver real results.
That's why we're collaborating to bring you the 5-Day Brand Shift Program. We're here to provide accelerated transformation and drive next level business growth.
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Vida Barr-Jones, CEO, Brand Strategist, and Fractional Executive
- Over 40 years of business expertise across start-ups and multinational companies.
- Skilled at inspiring teams with excellent communication and engagement.
- Extensive executive experience in customer service, procurement, operations, third-party logistics, and brand & marketing.
- Focuses on driving business growth and bottom-line improvements.
- Known for getting to the heart of a business and amplifying its impact.
- Awarded Entrepreneur of the Year by the Chamber of Commerce.
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Aarti Parmar, Multi award-winning Certified Brand Strategist, Qualified Coach, and Speaker
- I love working with visionary legacy leaders to mindfully define their business and personal brands for impactful, and effective growth.
- 18 years of experience supporting SMEs across the UK and internationally.
- Awards: Enterprise Nation’s Top Brand Adviser. SHE Award. Best Business Women Awards. Selected for Fentrepreneur #iAlso100 UK
- Featured in Forbes, Marie Claire, Brand You
- Speaker: The Coaching Academy. Ebay. Enterprise Nation. Foundxrs Club. UpSurge
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Business Awards Judge
Growth and culture isn’t something you can simply order from above. You’ve probably felt the frustration of pushing for change only to see it stall or fall flat.
A vision that doesn’t feel real, a disengaged team, marketing strategies that don’t work and blending into the sea of sameness—these are all signs of misalignment and disconnect.
The Brand Shift Program offers a fresh, practical approach to energise real change from within, creating buy in, momentum and a sustainable way forward.
The Brand Shift Program 5 Days to
a Transformed Business
Dynamic, targeted and flexible. The 5-Day Brand Shift Program is designed to fit specifics of your business.
Day 1: Define Success – Strategic Intent & Foundations
Set the stage for growth by identifying commercial, operational success metrics and anchoring your strategic intent.
Begin by clearly defining what success looks like for your business. We'll assess your current situation, and develop strategic thinking using our unique frameworks. This day is all about setting realistic expectations and creating a solid foundation for future growth.
Day 2: Brand Identity Deep Dive – Strengthen Your Core
Establish a distinct and resonant brand identity, ensuring alignment with your purpose.
Clarify and strengthen your core brand identity by exploring what your brand stands for, and how it’s perceived. You’ll engage in exercises to refine your brand’s fundamentals, ethos, personality, values, and niche, ensuring it resonates deeply with you, your stakeholders, and your target market.
Day 3: Audience Insights – Align with Your Market
Gain a crystal-clear view of your target audience and build alignment across customer touchpoints.
Dive deep into understanding your target audience. We’ll dismantle internal barriers, create detailed customer profiles, and analyse the customer journey. By the end of the day, you’ll have a clear understanding of who your customers are, what they need, and how to reach them effectively.
Day 4: Positioning & Competitor Landscape – Stand Out Strategically
Analyse your positioning within the market and identify competitive advantages to carve a unique space for your brand.
Develop a clear view of your position within the competitive landscape and ethically outmanoeuvre your competition. We’ll help you identify where you can differentiate and stand out, enabling you to refine a distinct positioning that highlights your strengths and speaks directly to your audiences.
Day 5: Customer Journey Mapping – Navigate the Path to Loyalty
Map out the entire customer journey to refine touchpoints and create a seamless, loyalty-driven experience.
It’s time to bring everything together and focus on the practical application. We’ll map out the customer journey, ensuring a cohesive experience that guides customers seamlessly through each touchpoint.
What can you expect?
âś” Getting deep into the inner workings of your organisation and its people.
âś” Discovering what works better than you thought, and what is a hindrance.
âś” Planning on how to implement that knowledge and forge it into a strategy that brings commercial results.
âś” Being ready to implement that clear strategy.
The analysis is detailed, and we create an environment for challenging questions and honest answers. This usually causes some discomfort. However, by the end of five days, you and your team will be more focused, activated and with improved tools to make the right choices for your business.
The results are worth it.
Client Experiences
"We at Cognomie needed to refresh our brand and have this reflected in our visual branding, marketing and overall communications as we entered rapid growth an expansion for our business.
Clarifying the strategic redefinition of our brand fundamentals involving our purpose, values, audiences, USP and narrative allowed us to showcase with pride our new found bolder, confident human brand essence and ethos through our branding and marketing. 


It has been a real pleasure. Aarti & Vida immediately became a part of the team and worked to facilitate our thinking and draw out our best ideas. We were very happy with the solution and insights."
Kate Hesk - Founder, Cognomie
"The first impact was the TEAM. We have NOW clarity on our pitch, value, mission, services and we are able to show it through our website, social media and marketing material.
We have clarity on our language, approach and value creation to each customer we work with as we work with companies and individuals.”
Milena Matsone Strasser - Co Founder, Ideamix Coaching, New York
"We needed a brand that truly represented the diverse range of our business activities and resonated with our customers and prospects.
We worked with our entire team to refine our brand, target audiences, offerings, USPs, and our current and future business direction.
We rebranded to Rothamsted Enterprises to align with our new direction, incorporating four distinct areas under the umbrella name.
This rebrand successfully established the Conference Centre, AgriTech Business Centre, and the Manor as separate, recognisable entities. It enabled us to penetrate local markets, gain entry into previously inaccessible areas, and achieve brand recognition."
Nicole Sadd, CEO, Rothamstead Enterprises
"As a result of the workshop we were able to put together a clear plan to work with - which has enabled our team to connect with the optoms and ensure that everything we do always has their needs at the forefront.
The team felt energised and had a clear plan that they immediately put in action. Since the workshop we have hosted dinners and events and produced materials to share with the businesses which have been a huge success."
OCL Vision, COO
