Launch your brand for success in 10 steps

Brand Your Business Online Course is jam-packed with tools, worksheets, strategies, and advice for growing your business purposefully!



Don’t really know my USP. I'm going round in circles? How do I attract customers that really appreciate my product? Brand what? Frustrated, full of doubt, find it hard to see where is the best place to market my business. Why does everyone else seem to know what they are doing and I feel all over the place?

Get clarity!

Communicate what you do, how you do it, why and for whom with confidence. Get new sales with less struggle. Make posting on social media a pleasure, and not an arduous chore! Have customers love what you do and say. Identify a long-term vision you are excited about.

Here's the thing. I know what you're going through as I’ve been there myself.

When I started my business, I didn't know the importance of brand clarity. My brand purpose and USP weren't clear to me, and even less so to my clients, and I ended up with jobs that I didn't enjoy and feeling all over the place! That drained my time. I needed to sort it out and fast, or my business would be in trouble.

So I came up with a process to reposition and rebrand myself. It did not happen overnight, but I was committed. I addressed my brand message and focus. I tried, tested and perfected my process. Finally, it worked! I made my business a brand I am proud of, and it appeals to clients I love working with.

My mission now is to simplify the brand success pathway for other entrepreneurs and business owners.

If you are reading this, you probably want to market your services better, get a website done, improve the position of your business, appeal to a more relevant target audience, have a better digital presence.

Your 'to-do' list is likely to be longer. This Brand Your Business online course is the perfect springboard for clarity in all these areas.


10 steps to clear, distinctive marketing messages, direction for your business and feeling good about it all!

This video tells you what to expect.


Please note, the monthly group calls are no longer available (as mentioned in this video) and has been reflected in the reduced price.

This online course brings you clarity on:

  • The difference between brand and branding and why it matters for your business
  • Your target audience and what will make them notice your services
  • What is required to stop blending in and make your brand meaningful through your marketing and content
  • How to identify your set of brand values and use them with impact 
  • The essence of your brand to confidently communicate on your website, and social media
  • Your Unique Selling Point (USP) and key beneficial strengths 
  • A better understanding of your products and services portfolio
  • How to connect with your bigger vision and brands' purpose

What's the result?
Here are a few brand breakthroughs:


Kathryn Clarke - Luna Social

Prior to the course Kathryn was feeling overwhelmed with her business, struggling on the next step and vision, offering too many services to too many people and unclear of her overall brand and what she wanted to be known for

The course has allowed her to:
💡 Understand the importance of brand values + brand perception
💡 Get clear on target audience
💡 Get clear on services
💡 Feel greater confidence on the direction of the business for the future + much more.

Rebecca Young - Social Media Consultant

Prior to the course Rebecca was struggling with her brand positioning, values and clarity on her vision for the business.

After the course she realised:
💡Who she was targeting
💡How she wanted to talk to them
💡How she wanted them to perceive her brand
💡How to identify and get across her brand values
💡Redefining her services and offering
💡Overall brand clarity


Robert Kpodo

Starting a new venture Robert was unclear on his positioning and direction.

The course has allowed him to:

💡 Connect with what he truly wants to create and be known for
💡 To map guidelines to make informed decisions
💡 Clearer vision and direction
💡 Feel confident and focused about his new venture

Sammy Cooper - Scoop Nutrition Training

Sammy did the course before she launched her business. She was having so many different ideas, and unsure how to relay the brand across the whole business The course allowed her to:

💡 Gain clarity about what she wanted the brand to be and look like
💡 Relay the brand across her whole business 
💡 Able to use her new found clarity in her visual branding
💡 Feel excited about her business and moving it forward!


A 10-step brand framework

My proven and tested framework will provides clarity you need.

Downloadable worksheets 

Each module comes with a worksheet you will be guided through.

Video tutorials for each module

My recorded videos share examples and suggestions that spark ideas.

Actionable and practical tools to start applying 

The shared information will help you take immediate action and prioritise.

All this for £375 
Plus VAT


“I now feel more passionate about my business than ever, and feel confident and hugely excited to move my business forward.”


Sammy Cooper - Nutrition Coach 

Are you ready to turn brand doubt into brand confidence?


Adriana Tortoriello

Aarti's course helped me reflect on the nature and the personality of my brand, and redefine my priorities and my strategy. But most of all, she helped me refocus on my true purpose and on the values that sit at the core of my business and that drive me forward.

Rebecca Young

Aarti explains each module so well in a short video with examples and then the worksheets are great at helping you to define your own brand framework. I would recommend this course to any new business to give them the brand clarity to be able to move forward with all of their brand communications and marketing and to help them to grow.


Nathalie Reis

I started working on my brand and I never realised there was so much behind the concepts of brand, brand personality, brand identity, etc. I also never realised defining your purpose was the starting point of any business aiming for success and growth. 

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Frequently Asked Questions

Can't find your answer here? Ask me directly email [email protected]

More about me

Hi, I'm Aarti Parmar. As a brand strategist, brand designer and qualified personal performance coach, I’ve empowered hundreds of SMEs and entrepreneurs to steer their brands mindfully in the right direction for commercial success with intention and purpose.

I have over 15 years’ experience working with multiple product and service businesses – both in the UK and overseas.

Having gone through self discovery (and still investing in it) I love giving my clients the clarity, confidence and energy to develop their brands. My mission is to simplify what can be a minefield for small business owners because I understand the pressures they face – I’m also one of them!

I believe if a brand is not clear on the inside, it will never be clear on the outside.

My brands' purpose is to educate and empower as many business owners to mindfully define their brand and use it with intent, joy and impact. What's yours?