Absolute Brand Strategy

Don't waste more time. Work with me to build a brand that helps you achieve your business goals.


12 weeks – 4 sections – 1 strong brand


You know you no longer want to play small. You’re fed up with competitors catching your clients’ attention. You’ve gained enough experience, get great feedback, and are confident in what you deliver and you know you need to do something to take it to the next level!

This one to one Absolute Brand Strategy package is designed for you. Here's why

I have seen – and I am still noticing – so many businesses wanting to be proud of their brand. But they are constantly putting themselves at the bottom of the to-do list, dealing with disconnected brand elements that misrepresent them, feeling tired and tense whenever they approach the subject of social media presence.

Life with a strong brand is much simpler. That is why I’ve put this package together – to provide you with the framework to ensure your business stays on point, on-brand and is a little easier to manage.


Sean Walker

Aarti was thorough throughout the process, communicative and I would urge anyone who is even close to what they think as a complete strategy, to work with Aarti.

She’ll open your eyes to even bigger possibilities and deliver, without fail. Aarti’s holistic approach is unrivalled to anything I’ve experienced.

Section 1: Brand Discovery Session

Diving deep into the ins and outs of what is important to you, what you do and why you love it, what are your goals and how you achieve them, we rediscover the key elements of your brand.

Section 2: Brand Identity Creation

Visual representation of your business, your brand in action. A deliberate selection of elements that reflect your values and strategic focus. You’ll get a Brand Guide, too, to make further implementation a breeze. 

Section 3: Brand Statements

The one about the language: we verbalise your purpose, vision, values and promise to give you the tools for creating captivating messages that are on-brand.

Section 4: Brand Guidance & Design


• Weekly zoom call, 45 minutes

I am here to guide you on applying your newly rediscovered brand so that you can go from strength to strength, knowing that you are supported and can always count on my advice.

• 20 hours of design or content creation time

I’ve put it in place to address your most pressing design and content needs so that we can make the transformation happen.

• Supplier support

I will attend supplier meetings with you to ensure all key players are on the same page and that your brand gets all the attention it deserves.

• Black book access

You’ll get access to my black book of tested and proven suppliers so that you can find the best partner to keep strengthening your brand.


  • Having your brand exactly where you want it and being proud of it
  • Delivering your pitch with
    confidence, knowing it's on-brand every time
  • Knowing how to grow your brand and business and
    doing it with purpose, clarity and joy!

Your business

  • Is easier to promote than ever, and so it is easier to improve its performance
  • Looking and feeling as well as it deserves to: relevant, true and transparent
  • Thriving in its own niche that stands strong on the market is well defined and
    communicated – exciting!

Your clients

  • Knowing what your
    business does within seconds, even if they are
    seeing your marketing
    materials for the first time
  • Understanding your brand's purpose, appreciating it and engaging
  • Being the ones that appreciate your value

Shilpa P - Business Growth Coach

My struggle was how to show up in my new coaching business, as a company? As a personal brand. Then how to show up as that brand & have this deeply authentic brand voice, brand visuals & brand energy.

Aarti took me thorough a very thorough brand discovery process using a strong and clear framework. I have worked with many brands in my life but this process was totally different in that it was so agile, consultative and explorative. I was very impressed with how thorough, intensive and authentic it was. I was very impressed with her level of knowledge, aptitude and attention to detail.

She worked on time to project milestones, was exceptionally creative and I was blown over with the results. I just loved her work & the clever way in which she represented the visuals of the company.

Since working with Aarti so many people comment on my brand visuals and how I show up in brand. That was a major focus that I discovered in Aarti’s work with me, brand comes across in everything that I now do and that is thanks to Aarti. The brand document she provided me is a fundamental tool with all suppliers & team members now - they get me straight away. Cuts out time in communicating & trying to explain my brand.

Brand does add to the bottom line of your business. Brand has a strong ROI.

This may not be for you if:

You are a start-up.


Give yourself more time to test your business feet. This programme works best for established businesses, with at least 5 years of market presence under their belt. But you may want to check out this Marie Claire article where I talk about building a star-up brand.

Are competing on price.


If you are in the business of trading your time for money and are adamant about being the cheapest one on the market, we’re not on the same page. This course is all about leveraging knowledge and value. If there’s a market for your products – good luck and perhaps we’ll meet in the future, on another project.

You are not the decision-maker.


I commend you on wanting to find out more about branding and how it can support your organisation, but this product may not be best suited to your needs. It works best with owner-managed businesses, for people who can make decisions there and then. Dealing with committees and red tape significantly slows progress and kills motivation. My advice would be to either engage your boss in this process or dive into one of my other courses to develop your brand knowledge (and have it all ready when you start your own brand, perhaps).

You just want pretty pictures.


Hmm, elegance is part of a good brand identity, but there’s more to it than that. This system investigates what lies beneath a brand, and then – and only then – we create its visual representation. It’s more than just pretty pictures.

You are here for a marketing plan or a PPC campaign.


These are tools to promote your brand and services – and crafting them will be much easier after this programme; however, delivering specific campaigns is not the objective of this exercise. We are here to rework your brand. First things, first!

You are after a quick fix.


This programme is concise, on-point and has a carefully crafted momentum. But we need to put in the work and the time to complete the transformation. If you are not ready – tell me now, because I am all in, and only when you invest the effort will you be able to get the most of it. And I am not ready to compromise on the quality of your brand.

This is for you if:

You are an established business ready for a bigger presence.


You have outgrown the start-up stage, and you know there is more of the market for you to conquer, but you want to do it strategically. This is a great way to expand your brand, create momentum and keep it going.

You are focused on delivering great value.


Have people been telling you that you have more to offer than your current business portfolio allows? Do you love going the extra mile to exceed the expectations of your clients? Let’s make your value known!

You are the leader of your business.


You want to make a change, and you are the one to decide whether this is a good fit. You are the go-to person when it comes to putting words into action. Let’s do it!

You want your business to feel good and look good


I often say that a good brand identity starts from within, and you are ready to dig deep to discover what is most beautiful about your brand. You are not afraid of an honest conversation and are eager to see where it can lead us. 

You are here for a long term solution that works.


If you cannot bear the thought of being in the same place a year from now and you are looking for actionable steps to follow and create a brand that can grow with your business.

You are ready for action.


If you cannot bear the thought of being in the same place a year from now and you are looking for actionable steps to follow and create a brand that can grow with your business.

Investment for clarity, focus and direction


Absolute Brand Strategy package
starts from £10,000 + VAT*


*Price varies depending on the number of people, size of business and number of workshops required.
I'm ready, let's chat

More about me

Hi, I'm Aarti Parmar. As a brand strategist, brand designer and qualified personal performance coach, I’ve empowered hundreds of SMEs and entrepreneurs to steer their brands mindfully in the right direction for commercial success with intention and purpose.

I have over 15 years’ experience working with multiple product and service businesses – both in the UK and overseas.

I love giving my clients the clarity, confidence and energy to develop their brands. My mission is to simplify what can be a minefield for small business owners because I understand the pressures they face – I’m also one of them!

I believe if a brand is not clear on the inside, it will never be clear on the outside. And I am on a mission to educate and empower as many business owners to be purpose-led.